Pay-Per-Click (PPC) advertising is run through search engines like Google and Bing. PPC ads are the "sponsored ads" that show up when you do a search if the search term matches the advertiser's ad. The advertiser pays a certain amount each time the ad is clicked (but there is no charge if the ad appears and is not clicked).
You either find a Christian website with content matching what you want to advertise and ask them if they would let you advertise on their site, or sign up with a Christian ad network, (such as IntelliChristian! PayPerClick).
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There are many places on the internet where one can find pay per click advertising. One can go to websites such as ClixSense or NeoBux and once there, views the advertising websites to find more websites that offer pay per click.
The purpose of Pay Per Click advertising is to generate traffic to the advertised webpage. Bids are made on certain words to zero in on the target audience. Once the words that have been bid on are searched for in an engine, the Pay Per Click ad will show alongside in the section for paid advertisements. This increases the amount of times the ad will be seen, inevitably creating more traffic for the site.
Pay Per CLick is abbreviated as PPC and has many compaies which deal with this service, usually the payment is for ad watching or clicking on website links. Some companies that offer PPC services are PayPerClick, BidVertiser, PPCProz and PPCBully.