el precio en algunos países es algo elevado
seria bueno que le bajen el precio donde ya es un poco caro
Recommendations would include an exhortation not to make radical changes to the Coca Cola classic recipe. Also, they need to make efforts to increase the company's environmental responsibility.
Sony should make sure its marketing strategies are in line with today's youth. Most of the music sold and music equipment purchased is purchased by those under 30 years old. They need to target their marketing to this age group.
High sunk costExcessive Research & DevelopmentConstant Up gradationHigh InvestmentHigh Risk FactorLimited range of target audience groupPoor ManagementCultural ImperialismMedia Network Competition
not to pay their president so much
Nike is vulnerable in its reliance on third-party retailers, which can dilute brand control and customer experience, and its exposure to supply chain disruptions. Additionally, increasing competition from emerging athletic brands and changing consumer preferences towards sustainability can challenge its market position. I recommend that senior marketing executives invest in direct-to-consumer channels to enhance brand loyalty and consumer engagement, while also prioritizing sustainable practices in product development to align with evolving consumer values. Furthermore, leveraging data analytics to better understand consumer trends could help Nike stay ahead of market shifts.
Southwest Airlines should focus on enhancing its brand loyalty programs, emphasizing customer experience through personalized marketing strategies that cater to frequent travelers. Additionally, incorporating sustainable practices into their marketing narrative can resonate with environmentally conscious consumers. Leveraging social media and digital platforms for real-time engagement and feedback will help strengthen customer relationships. Finally, maintaining transparency and clear communication about pricing and policies will build trust and differentiate Southwest in a competitive market.
Senior Executive
four scholarly journals, which provide forums for sharing marketing research efforts; three business magazines, which provide discussions on emerging marketing issues for senior-level marketing executives; and one newsletter
In a traditional organization, marketing decisions are typically made by senior executives or a centralized marketing department. This top-down approach can lead to slower decision-making and limited input from lower-level employees.
Managerial staff at the top of an organisation.
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1985-1986, senior vice president, marketing; 1986-1988, senior vice president, marketing development