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Structured data markup, particularly JSON-LD, enhances SEO by helping search engines understand the content and context of a web page more effectively. By providing additional information about the page's elements, such as products, events, or reviews, it can improve the visibility of a site in search results through rich snippets. This can lead to higher click-through rates and improved user engagement. Ultimately, well-implemented structured data can contribute to better search rankings and increased organic traffic.

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