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What Is Data-Driven Marketing?

Updated: 9/25/2023
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MaryLinda02

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8y ago

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Data-driven marketing is a method of marketing that uses data, acquired through customer interactions, and from third parties to gain a better view into customers’ motivations, preferences and behaviors. Data-driven marketing ultimately helps companies optimize their marketing channel performance, and in-turn enhance their customer experience, which leads to greater revenue and profits. call at +49 (0)30 89405330 or visit advanced attribution for more details.

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Feret Matthews

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2y ago
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Jeren Scott

Lvl 4
2y ago

Data-driven marketing is the strategy of using customer information for optimal and targeted media buying and creative messaging. It is one of the most transformational changes in digital advertising that has every occurred.

Data allows marketers to measure success in terms of the response of real people through individual campaigns over time. Additionally, accurate contact data gives marketers the tools and insights they need to hyper-segment marketing campaigns and better target their audience for higher conversion rates.

visit ihc-attribution for more detail.

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Wiki User

8y ago

Data-driven advertising and marketing is communications driven by information, either a good individual or perhaps a larger audience, which aims to market a service or product.

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