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ecofriendly"... "responsible"... "green"... Some people get hung up about choosing exactly the right word and dismiss the term "ecofriendly" as meaningless. Words do matter, of course. And yet "ecofriendly" does seem to have entered into common usage. Most people seem to have an idea, however vague, of what the term implies.

What's more we think it's a lot more, well, friendly than "responsible" which sounds pretty stern, and a lot less politically loaded than "green". So that's why we plumped for "ecofriendly" when we set up this website.

For those who insist on a definition here's our attempt at one:

ecofriendly: "not harmful to the environment; goods and services intended or perceived to minimise harmful effects on the natural environment and its inhabitants"

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