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The acronym WCCO stands for "Washburn Crosby Company." This company is the forerunner to General Mills. It is a local radio and television affiliate in the Minneapolis, Minnesota area.
The Washburn Crosby Company was a predecessor to General Mills
In Minneapolis as part of General Mills
Wheaties was created in 1922 as a result of an accidental spill of a wheat bran mixture onto a hot stove by a Minnesota clinician working for the Washburn Crosby Company (later General Mills).
General Trade Company was created in 1749.
General Electric Company plc was created in 1886.
New General Traction Company was created in 1896.
General Aeroplane Company was created on 1915-02-10.
Dominion of Canada General Insurance Company was created in 1887.
General National Maritime Transport Company was created in 1975.
Bristol General Steam Navigation Company was created in 1821.
General Screw Steam Shipping Company was created in 1848.