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The incentive and reward based approach to motivation emphasize the appealing properties of external objects or goals. Major chunk of the people are driven by these two needs according to Maslow's theory. People work only when they feel that they will be rewarded for the work they have done/will be doing. If an additional incentive or promotion is shown people get motivated to achieve the goal.

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Q: What approaches to motivation emphasize the appealing properties of external objects or goals?
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