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The positioning strategy of Dunkin Donuts is to provide their customers with a good cup of coffee for a fair price. They also offer reasonably priced donuts, muffins, and Sandwiches to appeal to people who do not have time to prepare breakfast or lunch.

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9y ago
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9y ago

Dunkin Donuts targets the early morning commuters on their way to work. They advertise convenience and quick service for busy people.

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Q: What are Dunkin Donuts market segmentation market targeting and positioning?
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