Marketing logistics are basically the physical distribution of goods. Marketing logistics involve planning, delivering, and controlling the flow of physical goods to a market as well as the material and information necessary to meet customer demands. The demands of the customer must be met at a profit that increases revenue for the orginization.
what is importance of logistics in marketing
logistics, procurement and marketing
Martin. Christopher has written: 'Marketing below-the-line' -- subject(s): Marketing, Sales promotion 'Creating effective policies for customer service' -- subject(s): Customer relations 'Marketing logistics and distribution planning' -- subject(s): Physical distribution of goods, Business logistics, Management 'Effective logistics management' 'Some applications of cluster analysis in marketing research' 'Customer service and distribution strategy' -- subject(s): Customer services 'Logistics and the national economy' 'Logistics' 'Marketing' -- subject(s): Marketing 'Customer service and distribution'
The 3PL Worldwide Logistics website has plenty of information about their business. They deal in third party logistics as well as e-commerce and catalogue marketing.
Marketing logistics are basically the physical distribution of goods. Marketing logistics involve planning, delivering, and controlling the flow of physical goods to a market as well as the material and information necessary to meet customer demands. The demands of the customer must be met at a profit that increases revenue for the orginization.
it is not one............
Customer Service is a core function of marketing management but the deliverables of Customer Service are executed in Logistics. Where the marketing team have secured an order from a customer, that oder must be picked in warehouses and loaded on outbound trucks for delivery to the intended customer; thus if delivery is delayed and or wrong picking was made, then customers feedback will be not good. In fact, logistics cooks the fish and marketing only go and havest the fish.
Yeah, so supply chain and logistics management simply relate marketing strategy. It's always been that way and always will in all likelihood remain be that way, too
One of the problems of conducting marketing research, is that it is a very costly exercise. The other problem is the logistics especially in an area where there is no infrastructure.
The marketing environment has seven important elements to it. These elements include; social and cultural factors, political factors, the condition of the economy, media, logistics, competition and technology.
what is reseach logistics
logistics