What are Steps involved in Building a Successful Email Marketing Campaign?

Answer 1

There is a thought out there that email marketing is dead, but that's completely wrong. In fact this year savvy marketers will spend the largest portion of their marketing budgets on email marketing.

How to build an email marketing campaign?

Follow these basic steps to help plan the expectations of your campaign and then the necessary steps.

Campaign Expectations:

1) What is the goal of the email campaign?

2) Does the goal sync with the goals of your company?

Planning who will receive your emails:

1) Who is your audience?

2) Will your audience find your company's products interesting?

3) How old is your contact list? You need to filter your contacts. If you haven't connect with some contacts or never emailed some of them, it's best to leave them along. The chance of them complaining is high.

Content

1) What content needs to be in your email that will be interesting for your email contacts to read?

2) Should you send one or a series of emails to the audience?

Tracking conversions:

You need to track the performance of this campaign. Data points like # of opens, clicks, visits and conversions will determine if more testing needs to be done, more marketing funds need to go into email etc.