Making the products available effectively and efficiently to the end consumers is taken care under the place concept of the marketing mix also known as marketing channel or distribution channel. Decisions concerning distribution channels are of utmost importance to manufacturers. It is concerned with how the product gets through the producer to the consumer. Most of the manufacturers do not sell the products to the end users. They use a set of intermediaries which perform different roles in the channel network. Each member in this chain or channel serves as a link in the distribution network linking the manufacturer to the end user.
The organisations invest heavily in making a product of customer's choice. If the organisation don't make arrangements to deliver or make it available to prospective buyers at the right time and the right place, it is sure to fail in the market. Imagine a customer has to contact the manufacturer for the products like shampoo, soaps, etc. and arrange his own transport. It will be a big hassle for the customer who would rather prefer something that is easily accessible.
andiyazi
The distribution channel in marketing is essential to link the product to the consumer. The way in which a product is promoted, stored and distributed all contributes to it's distribution channel.
Pepsi has many distribution channels, including retail stores. Another distribution channel is at sporting events and the bottling centers across the world.
various type of distribution channel
There can be a number of different levels to each distribution channel. There is the zero level channel, which involves distribution with no intermediaries whatsoever. For smaller markets, using a zero or one level scheme can be quite practical and effective. By Tauqueer :)
distribution channel control
They seem to use a great distribution channel, but I don't know.
andiyazi
andiyazi
The distribution channel in marketing is essential to link the product to the consumer. The way in which a product is promoted, stored and distributed all contributes to it's distribution channel.
what are the distribution channrl of raymond
Pepsi has many distribution channels, including retail stores. Another distribution channel is at sporting events and the bottling centers across the world.
Distribution channel is the route taken by suppliers to their retailer.
various type of distribution channel
A distribution channel network is a network of companies with the responsibility of of moving product(s) from the manufacturer to the customer/consumer.
There can be a number of different levels to each distribution channel. There is the zero level channel, which involves distribution with no intermediaries whatsoever. For smaller markets, using a zero or one level scheme can be quite practical and effective. By Tauqueer :)
selective