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In business, a "lead" is the information for a potential customer. Leads are often "cold leads", just like in "cold calling", when the person initiating the contact doesn't know if the lead is even interested.

In E-mail, an E-mail lead are the E-mail addresses of potential contacts. Potential contacts are typically lists of active E-mail addresses.

In the internet world, lists of E-mail addresses can be used to further business. Unfortunately, spammers can also compile and use address lists to spam, Phish, and send viruses or malware.

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15y ago

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