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Communication caters to 'change.' It is through the involvement with and the development of communication that, along the periods of ages, human beings evolved from the caves of the stone age to the present world of sophistication and glamour. The changes brought about by communication to the human society can be explained with reference to the functions of communicationpropounded by Seal MacBride.
INFORMATION: The accessibility to the information brought about by communication helps in changing the society. When people are informed about the on-going problems of the world, the society can change to make themselves stronger to fight those menaces.
SOCIALIZATION: Communication can help people socialize and come together in a common platform understanding and helping one another in times of need realizing the common ground of similarity we share being humans. Socialization can be possible only through communication.
MOTIVATION: Societies can change for the better, if the change is brought about by the motivation that we get through communication. The motivation for betterment, for achievement and harmony.
DISCUSSION AND DEBATE: The fact that communication allows us to discuss and debate an issue holds extremely important, for, by doing so we can resolve any politician or social issue for the betterment of the society.
EDUCATION: Education is the backbone of the society. The development and the social and economic status is very much determined by the level of education that the citizens of the country have been able to acquire. This can pave the way to the social advancement and economic self-sufficiency.
CULTURAL PROMOTION: Communication also helps people to be informed about the different cultural varieties that countries and the world enjoys. Knowing and understanding them can help us understand one another in the common frame of reference as humans and live with peace and prosperity.
Communication, thus, is and exclusive ladder to reach the ultimate destination, the destination being societal harmony and peace.
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