The VERY best example would be the Super Bowl commercials. They were massively redistributed by fans over the internet far after the game.
Ignite Social Media has a whole article on their site titled "47 Outrages Viral Marketing Examples over the Last Decade". There are other sites out there, but this one is a great start.
YEA BUT NOT AS MUCH AS DISNEY!!!!!!!!! I TIHNK JEREMY SHUM WILL USE LOTS OF VIRAL MARKETING BECAUS EHE IS GOOD FRIEND SWITH MILEY CYRUS GOD BLESS!!!!!!!!!!
Tide and Cheer and P&G Pro Line Floor Finish are some good examples of marketing products.
Viral marketing is also called viral advertising. It is a means of using mouth-to-mouth communications like social networks to spread a company's or brand's message through the Internet or email.
Viral marketing, viral advertising, or marketing buzz are buzzwords referring to marketing techniques that use pre-existing social networking services and other technologies to try to produce increases in brand awareness or to achieve other marketing objectives (such as product sales) through self-replicating viral traffic.
examples of marketing techniques
This can be about ethicalness. For instance, was sony's viral marketing campaign on brooke fraser ethical?
Many marketing campaigns which go viral have something in their ads which seem to appeal to people. A funny or comical ad which one will remember will go viral before a plain one. A recent example is the K-Mart marketing campaign titled "Ship My Pants".
Online viral marketing is a popular strategy that is used by companies to attract more potential customers. It encourages traffic and can be found on campaigns like 'Million Dollar Homepage' and 'Hotmail Email Signup Campaign'.
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Viral marketing is very much like word of mouth marketing except it is conducted over the Internet. One form of viral marketing is a "recommend to friends or others" link on a web page that allows a user to enter email addresses of friends, colleges, and relatives informing them of a business or product. The newest in the viral marketing trend however has been through branded graphics and video.One of the easiest methods in viral marketing is using a tell a friend script. This is a simple programming script that you can attach to the programming of your website. Generally, tell a friends script are installed in pages where a media is placed so that a person can easily send the media to any of his friends or his family members.