Used in the marjority by retailers a "Loyalty Card" is used to award points or financial incentives to customers frequenting its business. Howevr, the card will also allow the retailer to track the shopping habits of its cusotmers and where it feels appropriate will issue coupons, offers etc based on those habits. It is especially useful for prompting customers back to their business when analasysts note that footfall by that customer is dropping off.
boots and subway have loyalty cards but that is all i know off...
tesco was the first British company to use loyalty cards
The advantage of loyalty cards are that you can use them and collect points to get money off products in store
SuperdrugTescoSubwayBootsYogMillie's cookies
the shop tracks your purchases through loyalty cards this can result in misuse of your personal data/information by the store in many ways.
Loyalty cards are used to serve loyalty card program in which customers are given discounts, offers, deals, points on shopping merchandise and coupons.So, customer can use the loyalty cards to purchase new products on discount, get something for free or redeem his coupon.Loyalty cards help both the party simultaneously i.e. due to Loyalty Cards retailer is able to track customers buying habit and customers data. And the customers are getting discounts. So, it's a win-win situation for both.
Loyalty cards or programs are offered as a reward based marketing scheme by merchandisers. Examples of businesses that offer loyalty cards include, but are not limited to: Target, Shoppers Drug Mart, BestBuy, Indigo, AirMiles, American Express and Mastercard.
the advanteges are that there good, and disadvantages are that you can loose them
They will have soon! Around end of Q1 2011.
Most loyalty cards have a chip on them but do not require a pin. Loyalty cards honestly aren't protected, and are easy clone. Because of it's unique code the company have in their data system the card is registered as 'bought' so anyone can use it.
The well known loyalty cards in the UK are known as 'Nectar Cards'. They are cards where you can collect points on for doing loyal things which can be redeemed at the official nectar site for wonderful prizes.
So they can spy on you and track your spending habits.