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MERITS
- It increases the sales of the company.
- It makes the customers aware about the image of the company.
- It attracts new customers and creates brand loyalty in the previous customers.
- If a company introduces a new product in the market then the company can use advertising strategy to inform the customers.
DEMERITS
- It requires a lot of budget.
- It can create issues of under demand and under supply for the company and dislocates the demand and supply equilibrium for the company.
- It can also distort the mission of the company and the image of the company in the market through wrong concept in advertisements.
- Over advertisement of a company can create a fuss among the customers.
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