Direct Marketing Personal Selling PR Advertising Sales Promotion
The four elements of the marketing mix are price, promotion, product, and place. All of them must be geared toward the target market.
Depending on the model used, there are four or seven elements of the marketing mix summarised by words beginning with P. The four P model include Product, Price, Place, and Promotion.
the factors considered when selecting a promotion mix
Remind, persuade, and inform.
Direct Marketing Personal Selling PR Advertising Sales Promotion
In addition to the marketing mix i.e. the 4P's (product, place, price, promotion). The service mix elements are: people, process, physical evidence.
The four elements of the marketing mix are price, promotion, product, and place. All of them must be geared toward the target market.
Depending on the model used, there are four or seven elements of the marketing mix summarised by words beginning with P. The four P model include Product, Price, Place, and Promotion.
The Marketing Mix is the 4ps • price • promotion • placemen • product. The promotion mix is • Personal Selling • Sales Promotion • Public Relations • Direct Mail • Trade Fairs and Exhibitions • Advertising • Sponsorship
the factors considered when selecting a promotion mix
Remind, persuade, and inform.
The marketing mix includes all the elements that make up your business, described by the 7P model. Product, place, price, promotion, process, physical evidence, and people.
A marketing communications mix is the same as a promotion mix and is just another term for promotion mix. There are five marketing communications to put into the mix: Advertising, Sales Promotion, Public Relations, Personal Selling, and Direct Marketing. This basically all boils down to a mix of promotional efforts to bring in sales and increase brand equity.
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A marketing mix is a planned mix-up of the product's marketing plan which includes: place, promotion, product and price. These elements are adjusted until just the right combination is found. It must meet customer needs and generate the maximum income.
Features of Service Marketing. It includes the 7 p's namely- product mix, price mix, place mix, promotion mix, people mix, process mix, physical evidence mix. Unlike in marketing which has only 4 p's (product, price, place, promotion).