moving from what you were offering to a total new product, for example,if you were manufacturing clothes and then you move to food industries is a good example of unrelated diversification.
Berkshire Hathaway has successfully used unrelated diversification to enhance its corporate portfolio. These include apparel businesses such as Fruit of the Loom, Utility companies like Midamerican Energy, Insurance companies like GEICO. Other fields include high tech training, building, retail, candy, trains and kitchen tools.
Related diversification occurs when a company expands its existing products or markets.
Diversification of risk means reduction of risk. Merely reducing risk (and thereby reducing return proportionately) doesn't amount to diversification. Diversification in its true sense represents systematic reduction of risk in such a manner that return per unit of risk increases. By K S JOLLY
In a business, diversification is a way for a company to reach more customers by adding more to what they do. Think about NIKE. They started out making running shoes and sold them to elite athletes. Now they sell clothing, sports equipment, even water bottles! So they expanded their client base by "diversifying" or "adding to" the stuff they sell. NOTE: Not all companies sell products. Some companies offer more services as a way of diversification.
Generally, diversification helps reduce the overall credit risk exposure for financial institutions by reducing their overall expected chargeoff rates.
Unrelated diversification means moving from what you were offering to a total new product. This is like if you were offering clothes through a cloth industry, then moving onto the food industry.
Hell to the prof
Google applies many different types of diversification.
Procter & Gamble
Procter & Gamble
Unrelated diversification is a form of production expansion in which the firm enters into the production of a good or service that is unrelated to previous business activities. An example would how the Virgin conglomerate produces music but also has an airline. This is a key factor of economies of scope.
Hell to the prof
crops
Reliance is pursuing unrelated diversification strategy, it is conglomerate and has expanded into various markets; namely power sector, telecommunications, infrastructure, retail etc.
Holding Companies frequently diversify into unrelated businesses. For example General Electric is present in Banking, Real Estate, Aircraft Leasing and many more industries.
Indian tobacco Company Ltd has diversified into lifestyle products , food business, packaged industry
one is JG Summit Holdings- conglomerate firm with numerous unlike business industries