Unrelated diversification is a form of production expansion in which the firm enters into the production of a good or service that is unrelated to previous business activities. An example would how the Virgin conglomerate produces music but also has an airline. This is a key factor of economies of scope.
Hell to the prof
Google applies many different types of diversification.
moving from what you were offering to a total new product, for example,if you were manufacturing clothes and then you move to food industries is a good example of unrelated diversification.
Unrelated diversification means moving from what you were offering to a total new product. This is like if you were offering clothes through a cloth industry, then moving onto the food industry.
Hell to the prof
Reliance is pursuing unrelated diversification strategy, it is conglomerate and has expanded into various markets; namely power sector, telecommunications, infrastructure, retail etc.
Holding Companies frequently diversify into unrelated businesses. For example General Electric is present in Banking, Real Estate, Aircraft Leasing and many more industries.
Indian tobacco Company Ltd has diversified into lifestyle products , food business, packaged industry
one is JG Summit Holdings- conglomerate firm with numerous unlike business industries
Berkshire Hathaway has successfully used unrelated diversification to enhance its corporate portfolio. These include apparel businesses such as Fruit of the Loom, Utility companies like Midamerican Energy, Insurance companies like GEICO. Other fields include high tech training, building, retail, candy, trains and kitchen tools.
Berkshire Hathaway is primarily engaged in unrelated diversification. The company owns a diverse range of businesses across various industries, including insurance, utilities, manufacturing, and retail, among others. This strategy allows Berkshire Hathaway to mitigate risk by not being dependent on the performance of a single sector. The conglomerate's approach focuses on acquiring companies with strong fundamentals and potential for growth, regardless of their industry.
A diversification growth strategy involves a company expanding its operations by entering into new markets or developing new products that are distinct from its existing offerings. This approach aims to reduce risk by spreading investments across different areas, thereby minimizing the impact of poor performance in any single sector. Diversification can be achieved through related diversification, where new products or markets are connected to existing ones, or unrelated diversification, which involves venturing into entirely different industries. Overall, the strategy seeks to enhance revenue streams and improve long-term sustainability.