Holding Companies frequently diversify into unrelated businesses. For example General Electric is present in Banking, real estate, Aircraft Leasing and many more industries.
Google applies many different types of diversification.
one is JG Summit Holdings- conglomerate firm with numerous unlike business industries
Hell to the prof
Berkshire Hathaway has successfully used unrelated diversification to enhance its corporate portfolio. These include apparel businesses such as Fruit of the Loom, Utility companies like Midamerican Energy, Insurance companies like GEICO. Other fields include high tech training, building, retail, candy, trains and kitchen tools.
moving from what you were offering to a total new product, for example,if you were manufacturing clothes and then you move to food industries is a good example of unrelated diversification.
Unrelated diversification means moving from what you were offering to a total new product. This is like if you were offering clothes through a cloth industry, then moving onto the food industry.
Unrelated diversification is a form of production expansion in which the firm enters into the production of a good or service that is unrelated to previous business activities. An example would how the Virgin conglomerate produces music but also has an airline. This is a key factor of economies of scope.
Hell to the prof
Reliance is pursuing unrelated diversification strategy, it is conglomerate and has expanded into various markets; namely power sector, telecommunications, infrastructure, retail etc.
Diversification enables the investor to reduce risk by spreading investments among different companies and types of investing.
Indian tobacco Company Ltd has diversified into lifestyle products , food business, packaged industry
Dr.Benjamin Spock