What are some hidden mesages in logos?

Answer 1

1. TobleroneThe famous Swiss chocolate brand features the Matterhorn, Switzerland most famous mountain. What fewer people know, is that you can see a bear inside the white space of the mountain. The bear is the animal that represent the "canton" of Bern, where Toblerone comes from 2. CiscoThe high-tech company who powers the great firewall of China was founded in San Francisco and features a minimalist version of the Golden Gate Bridge in its logo 3. The Bronx Zoo

A clever one, using the white space in the giraffes legs to display some buildings in the Bronx zoo logo.

4. FedExThe arrow in the FedEx logo (between the "E" and "x") is already quite well-known, the reason why I feature it in this post anyway is the great adaptation of the logo in arabic. You can still see the arrow, but going in the other direction since arabic is read from right to left 5. Northwestern Airlines (old logo)

This logo is no longer active, but it was a piece of genius. It combines a "N" for North, a "W" for West, and the small triangle is pointing Northwest.

6. AmazonAnother famous one, the Amazon logo. The arrow under the logo goes from the "a" to the "z", suggesting that Amazon sells everyhing from A to Z 7. Baskin Robbins

Baskin Robbins sells 31 flavors of ice-creams, and they give you a little hint of this in their logo with the "31″ that appears in pink.