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You must consider your audience's screen size. Users hatehaving to scroll from the left to the right.

You must consider your audience's browsers. Old browsers, mobile browsers--certain technologies won't work on these and you have to make educated trade-offs. For instance, you don't want to build a Flash webpage if you're building the "Northwest iPad Owners Annual Conference" page. iPads don't have Flash.

You must consider the audience's bandwidth. Users won't wait around for a page you've bloated with a billion images if they're trying to connect on a 56K modem.

You must consider the users themselves. The old and infirm require accessibility options. A large number of men suffer from color blindness and can't distinguish between, for instance, red and green. And if you're site is hard (or impossible) to use, then you can wave goodbye to your users as they go back to Google and find your competition.

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Tiana VonRueden

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3y ago

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