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What are some of the problems that a global marketing manager can expect to encounter?
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Why is merchandising important?
If you are not telling your customers what it is your marketing...? don't expect them to figure it out. No one I no shops at an empty store!!
What is the difference between marketing potential and sales potentials?
Marketing Potential is the total amount of product customers will purchase in a specified period and Sales potential is the maximum percentage of market share a firm can expect for a product. In other words market potential is the total market value of your product and sales potential is the percent of the market your product can take over
What is definition of marketing research?
Market research and marketing research are often confused. 'Market' research is simply research into a specific market. It is a very narrow concept. 'Marketing'research is much broader. It not only includes 'market' research, but also areas such as research into new products, or modes of distribution such as via the Internet. Here are a couple of definitions:"Marketing research is the function that links the consumer, customer, and public to the marketer through information - information used to identify and define marketing opportunities and problems; generate, refine, and evaluate marketing actions; monitor marketing performance; and improve understanding of marketing as a process. Marketing research specifies the information required to address these issues, designs the methods for collecting information, manages and implements the data collection process, analyzes, and communicates the findings and their implications."American Marketing association - Official Definition of Marketing Research"Marketing research is about researching the whole of a company's marketing process."Palmer (2000).This explanation is far more straightforward i.e. marketing research into the elements of the marketing mix, competitors, markets, and everything to do with the customers.Today the world is defined by the term "information age." All businesses require accurate and timely information to be successful. Whether the company is large or small, the right amount of financing, equipment, materials, talent, and experience alone are not enough to succeed without a constant flow of the right business information and to find the accurate top management need a marketing research. In a word Marketing research is the systematic gathering, recording, and analysis of data about issues relating to marketing products and services. The term is commonly interchanged with market research; however, expert practitioners may wish to draw a distinction, in that market research is concerned specifically with markets, while marketing research is concerned specifically about marketing processes.Marketing managers make numerous strategic and tactical decisions in the process of identifying and satisfying customer needs. They make decisions about potential opportunities, target market selection, market segmentation, planning and implementing marketing programs, marketing performance, and control. These decisions are complicated by interactions between the controllable marketing variables of product, pricing, promotion, and distribution. Further complications are added by uncontrollable environmental factors such as general economic conditions, technology, public policies and laws, political environment, competition, and social and cultural changes. Another factor in this mix is the complexity of consumers. Marketing research helps the marketing manager link the marketing variables with the environment and the consumers. It helps remove some of the uncertainty by providing relevant information about the marketing variables, environment, and consumers. In the absence of relevant information, consumers' response to marketing programs cannot be predicted reliably or accurately. Ongoing marketing research programs provide information on controllable and non-controllable factors and consumers; this information enhances the effectiveness of decisions made by marketing managers.Traditionally, marketing researchers were responsible for providing the relevant information and marketing decisions were made by the managers. However, the roles are changing and marketing researchers are becoming more involved in decision making, whereas marketing managers are becoming more involved with research. The role of marketing research in managerial decision making is explained further using the framework of the "DECIDE" model:D = Define the marketing problemE = Enumerate the controllable and uncontrollable decision factorsC = Collect relevant informationI = Identify the best alternativeD = Develop and implement a marketing planE = Evaluate the decision and the decision processAction (controllable factors) and uncertainties (uncontrollable factors) are enumerated. Then, relevant information on the alternatives and possible outcomes is collected. The next step is to select the best alternative based on chosen criteria or measures of success. Then a detailed plan to implement the alternative selected is developed and put into effect. Last, the outcome of the decision and the decision process itself are evaluated. Below are some prime situations where marketing research can be of value to the success of your business:· Determining the viability of a new market for your company to enter.· Estimating market size/share/adoption rate for investment or business planning.· Identifying new product/service opportunities and value-added offerings.· Risk management - identifying what risks pose the greatest threat to your business.· Understanding what customers expect of you and how well you are delivering.· Root cause analysis for lost business or customer defections.· Identifying your most profitable customer segments and how to protect them.· Developing the right price points/identifying bundling opportunities.· SWOT intelligence on competitors to plan business strategies/identify M&A scenarios.· Understanding how customers perceive your market positioning relative to competitors.· Determining the most effective marketing/advertising channels to support your business.For more mail meTriple-six@live.com RonYYYAIUB
How would you react to a sales managers announcement that he or she has in place a marketing program to maximize sales?
Since Marginal cost is usually positive, you would expect the outcome of the audience to be excited. The sales should be scaled down until the marginal scales exceed the marginal profit.
What do you expect from your co workers?
A person can expect many things from their co-workers. They can expect communication, respect, cooperation, loyalty, friendship and dedication.
Can you purchase insurance to protect your home from pests?
The answer is NO. Insurance companies actually expect you to protect your homes and take preventive measures before you encounter such problems.
What obstacle's do you expect to encounter with drug and alcohol abuse?
the police
What is the lowest mortgage interest rate a potential homeowner can expect to encounter?
Mortgage interest rates differ from one city or country to another. However the lowest mortgage interest rate a potential homeowner can expect to encounter is between 4.3% to 6%.
Why we should embrace marketing?
Embracing marketing is essential for businesses to reach their target audience, promote their products or services, and ultimately drive sales and revenue. Marketing helps companies build brand awareness, create customer relationships, and stay ahead of competitors in a saturated market. By effectively utilizing marketing strategies, businesses can enhance their visibility, credibility, and overall success.
What are some of the problems you would expect with a used Volkswagen Passat?
A few problems you would expect with a used Volkswagen Passat are problems with the fuel system, braking system, and engine.
Think of what a manager does in restaurant hotel?
Well, it might seem that managers dont do much but they do A LOT more then you expect. Managers are in charge of the bills,if theres an problems,the workers (like if hireing some for a job),custumer problems,designing the resteraunt hotel and much,much more.
What type of weather would you expect to encounter along the polar front?
cloudy conditions and abundant precipitation
What type of weather would you expect to encounter along the intertropical convergence zone?
cloudy conditions and abundant rainfall
What is the salary of a Kentucky Fried Chicken manager?
Not enough. If you work as a KFC manager. Expect lots of hours and low pay with a lot of stress.
Would you expect to see all devices that is in the device manager also in the BIOS?
yes
Would you expect all the devices listed in Device Manager to also be listed in BIOS?
No
What problems would you expect to have with a 450SL that has been sitting for 4 years?
Fuel, and brake problems.
