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In a consumer market the consumer uses the product for personal use but in an industrial market the industry uses the products as supplys or/ and to do operations
Marketing companies are managements and organizations that work with services that create concepts for the customer. Marketers identify the development of the product, determine the cost, select the distribution of the product to the customer, develop a persuasive promotional strategy that lures customers in, and fulfills the demands of the costumers needs.
Customer driven marketing strategy bases its premise around the customer and their preclusions. Accordingly, if the customer base demands a certain item, then the market must be driven to supply this item or perish.
When you market a product,it should appeal to the customer and be should be within his reach i.e sold in the same country or city and if not it, arrangement for delivery available. Any marketing product will finally end up in the hands of a consumer who will either be satisfied with his product or dissatified. If satisfied, then this result alone is a continuation of your marketing strategy and if not the whole marketin process will end. Not before the product is customized to the consumers demands will it sell again. So when marketing a product your aim is to appeal to the consumer and if the product does appeal to the customer the cycle will continue. Remember that the product appeals to the consumer if it's price and place of selling are within reach or also if he has heard that the demand is high on it.
The four core concepts of the marketing process involves, consumers needs and wants, as well as meeting the consumer's expectations and demands. · Needs: is a basic requirement to sustain life, for example water and food. Therefore needs are limited, and the market is able to meet the needs of consumers. · Wants: are goods/services which consumers see will give them satisfaction and fulfil their desires, for example chocolate or the latest sports car model. Wants are unlimited, or never ending, therefore marketing can have a large influence on the consumer's view to always 'want' certain things. Although wants are not backed up by payment (monetary value). · Expectations: is based on how consumers judge something that they want. Therefore the greater the want, the greater the expectation will be of a certain good/service. Therefore the good/service will have to work harder to satisfy and meet the consumer's expectations and standards. · Demands: is where consumers' are willing and able to pay (purchase) a good/service at a given price in the market, at a given point of time. Then there is also profit that businesses hope to gain with the marketing process. * Profit: is the money left over after accounting for all the businesses expenses.
Turning luxuries into necessities. :)
Companies create employment and compete to efficiently satisfy consumer demands in the free enterprise system.
As a result of consumer demands for healthier prepared-meats, meat processing companies introduced many "light" or "low-fat" versions of popular products.
In the information age, consumers will be a major force in what companies can charge for a product. Basically, they will be setting prices by indicating what they are willing to pay. Companies, therefore, will have to develop products that meet both the quality demands and price demands of the consumer. This is due to availability of information to the consumer.
The producer supplies good and services and the consumer demands them.
Consumer Demands
because the market economy is driven by demand and consumer is the one who demands
The basic economic theory states that "When there is demand efforts will be made to satisfy this demand by virtue of supply." Now in an economic system the consumer dictates the demand and so the supply has to satisfy the demand.So the suppliers have to model their products and services which corresponds to demands of the consumers.
Advertising can influence people's tastes by creating awareness and familiarity with products or brands, shaping perceptions and preferences through persuasive messaging, and associating certain values or lifestyles with the products being advertised. This influence can impact consumer behavior and drive purchasing decisions.
A sphere of influence in China
During the Progressive Era, public demands for Direct consumer protection resulted in the passage of the Pure Food and Drug Act.
Influence spheres of China