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What are the 4 M's of Marketing?

Updated: 9/21/2023
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9y ago

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Per the book "The Four M's of Marketing: Conversion Marketing Workflow" they are:

  1. Market - Understanding your Target Audience
  2. Media - The Channels and methods of delivery & engagement
  3. Message - How to Create Engaging Content to Convert visitors to Customers / Clients
  4. Maintain - Nurturing your clients after conversion and turning them into brand ambassadors.
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