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What are the Cardinal utility theory weaknesses and limitations in explaining consumer behaviour What are they?
PaulMwiya
When we can not measure in terms of money but we can measure of level of satisfaction then it is called cardinal approach. The cardinal theory recognizes that each consumer works off of a limitation on resources, specifically a limitation on money. This resource limitation requires consumers to make utility choices with a strong consideration for price. The result is a theory that suggests that a higher quality item, or item with greater utility, will be favored by a consumer if the higher price is justified by his limitation and his faith in the increase of quality.
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