Advantages:
Disadvantages:
A marketing information system is a continuous process of collecting, analyzing, and distributing data relevant to marketing decision-making within a company. Marketing research, on the other hand, involves specific studies conducted to gather information on market trends, customer preferences, and competitor analysis to help in making strategic marketing decisions. In essence, marketing research is a component of a marketing information system.
Some disadvantages of maritime research include high costs associated with equipment and vessel maintenance, unpredictable weather conditions that can disrupt research activities, and challenges in accessing remote or harsh marine environments. Additionally, maritime research can be time-consuming due to the vastness of the oceans and the complexities of studying marine ecosystems.
Descriptive research involves identifying, observing, and describing variables without manipulating them. The steps typically include defining the research problem, designing the study, collecting data, analyzing data, and presenting the findings. Researchers use tools like surveys, interviews, and observations to gather information for descriptive research.
Some disadvantages of field research include the potential for researcher bias, difficulty in controlling variables, and limitations in generalizability due to the specific context of the study. Additionally, field research can be time-consuming and resource-intensive compared to other research methods.
Desk research is cost-effective, as it does not involve fieldwork or data collection expenses. It can also be conducted quickly and efficiently using existing resources such as online databases and published materials. Additionally, desk research allows for a wide range of information to be gathered from various sources without geographical constraints.
it does not have an absolute zero.
The advantages of field research is that you are getting information that is fresh from the source. You will get a pulse on what is happening now. The disadvantages is that sometimes field research does not represent the population as a whole. It also takes a lot of time to do.
ADVANTAGES: 1) The purpose of exploratory research is to know the unknown 2) It narrows down the scope of investigation
better control, cost effective procedures
The advantages are that today's youth is in touch with technology and what's cool. Disadvantages are that they are all idiots. (I'd know :) being that I am a teen)
learn the habits of a certain demographic. how they respond to product. how to approach them with a product.
Security and storage are the disadvantages of computers for research institutes. The two above-mentioned limitations -- which ironically also serve as advantages -- exist because of crashes, glitches, and hackings.
Marketing Research is broad whilst Market Research is narrow. Marketing Research is universal set whilst Market Research is the subset of the marketing research.
One of the advantages of basic research is the wide view of the subject that it covers. Since it is not applied research, you are able to venture out more into different areas. One of the disadvantages of this type or researchbnb is that you never get to delve too deeply into a specific point.
Setting out the research approach Conducting a review of the literature Using a systematic approach to the literature review Nature of research - databases that were searched Advantages and disadvantages of desk-based research
Advantages: Easy to maintain and Less time wasted if you needed to change one script Disadvantages: Time-Consuming when you're converting and con't work in DW properley.
Market research gathers helpful data on customers and potential customers to help in making the best business decisions. Seven steps in the marketing research process are to identify and define the problem, statement of research objectives, planning of the research design, planning the sample, data collection, data processing and analysis, and preparing and presenting the final report.