If you're the owner of some IP, licensing it to other parties is a significant source of income from it, and can often be the easiest way: they do all the work, and you sit back and wait for the checks to roll in.
It's easiest to see in the context of trademark. Say you own a minor league Baseball team. How much do you know about stuffed animal manufacturing? Probably nothing. But if you license your mascot to a company familiar with making and marketing stuffed animals, they do all the work, and you get whatever cut you negotiated.
"Licensing" I plan to go licensing today. I hope I get my license.
That is a decision made for commercial reasons by the company, it is not a matter for WikiAnswers.
HDMI Licensing was created in 2002.
sub-licensing agreements
you contact the company and ask to speak with their licensing director.
Publishers Licensing Society was created in 1981.
The Collegiate Licensing Company was created in 1981.
The population of The Collegiate Licensing Company is 80.
The population of PPNZ Music Licensing is 10.
Gangmasters Licensing Authority was created in 2005.
Westinghouse Licensing Corporation was created in 1998.
The population of The Copyright Licensing Agency is 60.