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The advantages of receiving complaints from customers are that you keep the customer and if you receive a number of complaints about the same product, you learn about bad products or a bad feature of your own product. If you are a car company, you may want to issue a recall on a problem feature before it hits the newspapers, or you may do nothing and have potential customers think you are doing nothing about potential safety problems. When your potential customers go to the competition, you still get your fantastic bonus. Only your stockholders lose when your company goes bankrupt.

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Q: What are the advantages of receiving complaints from customers?
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