1. Opinion leaders have approximately the same social-class position as non leaders, although they may have higher social status within the class. This does not mean that personal influence does not flow across different class lines, but is likely to be infrequent and of a visual nature rather than verbal.
2. Opinion leaders have greater exposure to mass media that are relevant to their area of interest. For example, opinion leaders for women's fashions could be expected to have higher exposure to such magazines as Vogue and Glamour. Similarly, automobile opinion leaders might be expected to read Motor Trend or Hot Rod. Exposure to relevant mass media provides them with information useful in enhancing their leadership potential.
3. Opinion leaders have greater interest and knowledge of the area of influence than do nonleaders. This finding is closely related to their greater media exposure. Of course, knowledge is not a prerequisite for opinion leader influence. Undoubtedly, much influence takes place by those who are ignorant of the topic of conversation.
4. Opinion leaders are more gregarious than nonleaders are. This finding is logical, given that they must interact with those whom they influence. Thus, opinion leaders are generally more sociable or companionable.
5. Opinion leaders have more innovativeness than do nonleaders. This does not mean, however, that they are innovators (the first people to purchase a new item). In fact, innovators and opinion leaders have been found in several studies to have differing characteristics and lifestyles. In the fashion market, for instance, the innovator is seen as an adventurer who is the earliest visual communicator of the newest styles aimed at the mass of fashion consumers." The opinion leader, however, may be characterized more as an "editor" of fashions, who defines and endorses appropriate standards.
6. Opinion leaders are also more familiar with and loyal to group standards and values than are nonleaders. This refers to the fact that opinion leaders are vested with leadership authority by group members, and in order to maintain this position, the individual has to reflect underlying norms and values for that area of consumption leadership. The clothing influential, for instance, cannot be too far ahead of or behind fashion, but must reflect the current norms in clothing.
Opinion leaders are individuals who have a significant influence on the beliefs and behaviors of others. They are usually knowledgeable and credible in a particular area and are seen as experts in their field. Opinion leaders are also socially active and well-connected, often having a wide network of followers or friends who seek their advice and guidance.
Effective leaders
Because there was no other way to beat Hitler and the Allied leaders were smart to realise that.
because they all didn't have the same opinion as others did
because they all didn't have the same opinion as others did
Some of the colonists disagreed with the leaders of Massachusetts since they did not want to go to war with England. They held the opinion that Massachusetts has provoked the war and they should fight on their own.
Types of Opinion Leaders · Role Models · True Opinion Leaders · Power Leaders · Celebrities · Cheer Leaders
A statement that best describes opinion leaders is they stand for what they believe. In addition, they tend to affect public opinion more than leaders that aren't opinionated.
Affect public opinion
A statement that best describes opinion leaders is they stand for what they believe. In addition, they tend to affect public opinion more than leaders that aren't opinionated.
Two step flow of communication and opinion leaders indicates that most people will form their opinion under the influence of opinion leaders. This is what is commonly referred to as multi-step flow model.
qualities of an opinion leaders
by imposing ideas of himself that he obtains from the media
Four characteristics of diversity conscious leaders are a level of values, the ability to be flexible, organizational consciousness, and confidence. leaders who exhibit these traits will not be afraid to have a diverse team of workers.
1. Opinion leaders have approximately the same social-class position as non leaders, although they may have higher social status within the class. This does not mean that personal influence does not flow across different class lines, but is likely to be infrequent and of a visual nature rather than verbal. 2. Opinion leaders have greater exposure to mass media that are relevant to their area of interest. For example, opinion leaders for women's fashions could be expected to have higher exposure to such magazines as Vogue and Glamour. Similarly, automobile opinion leaders might be expected to read Motor Trend or Hot Rod. Exposure to relevant mass media provides them with information useful in enhancing their leadership potential. 3. Opinion leaders have greater interest and knowledge of the area of influence than do nonleaders. This finding is closely related to their greater media exposure. Of course, knowledge is not a prerequisite for opinion leader influence. Undoubtedly, much influence takes place by those who are ignorant of the topic of conversation. 4. Opinion leaders are more gregarious than nonleaders are. This finding is logical, given that they must interact with those whom they influence. Thus, opinion leaders are generally more sociable or companionable. 5. Opinion leaders have more innovativeness than do nonleaders. This does not mean, however, that they are innovators (the first people to purchase a new item). In fact, innovators and opinion leaders have been found in several studies to have differing characteristics and lifestyles. In the fashion market, for instance, the innovator is seen as an adventurer who is the earliest visual communicator of the newest styles aimed at the mass of fashion consumers." The opinion leader, however, may be characterized more as an "editor" of fashions, who defines and endorses appropriate standards. 6. Opinion leaders are also more familiar with and loyal to group standards and values than are nonleaders. This refers to the fact that opinion leaders are vested with leadership authority by group members, and in order to maintain this position, the individual has to reflect underlying norms and values for that area of consumption leadership. The clothing influential, for instance, cannot be too far ahead of or behind fashion, but must reflect the current norms in clothing.
Effective leaders
I think it is a fact because 10 people are civil rights leaders, so is it a FACT or a OPINION ?
that is mi opinion!