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What are the controllable and uncontrollable variables in the marketing environment?
Wiki User
∙ 9y ago
Controllable variables in marketing include price and product. Uncontrollable variables include the target market the company targets in ads during the promotion.
Wiki User
∙ 9y ago
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What are the international marketing variables that controllable and uncontrollable that will affect coke?
the international marketing variables that affect coke.
How much control that the marketing manager have over the environment variables?
Marketing mix variables are often controllable, because they can be changed. Marketing manager must develop and control marketing mix, he should collect information about needs and then satisfy people in the target market.
What are the qualifications for marketing manager jobs?
There are many variables to being a successful marketing manager. The best candidate would have excellent sales and speaking skills as well as the ability to work in a high paced environment.
What is definition of marketing research?
Market research and marketing research are often confused. 'Market' research is simply research into a specific market. It is a very narrow concept. 'Marketing'research is much broader. It not only includes 'market' research, but also areas such as research into new products, or modes of distribution such as via the Internet. Here are a couple of definitions:"Marketing research is the function that links the consumer, customer, and public to the marketer through information - information used to identify and define marketing opportunities and problems; generate, refine, and evaluate marketing actions; monitor marketing performance; and improve understanding of marketing as a process. Marketing research specifies the information required to address these issues, designs the methods for collecting information, manages and implements the data collection process, analyzes, and communicates the findings and their implications."American Marketing association - Official Definition of Marketing Research"Marketing research is about researching the whole of a company's marketing process."Palmer (2000).This explanation is far more straightforward i.e. marketing research into the elements of the marketing mix, competitors, markets, and everything to do with the customers.Today the world is defined by the term "information age." All businesses require accurate and timely information to be successful. Whether the company is large or small, the right amount of financing, equipment, materials, talent, and experience alone are not enough to succeed without a constant flow of the right business information and to find the accurate top management need a marketing research. In a word Marketing research is the systematic gathering, recording, and analysis of data about issues relating to marketing products and services. The term is commonly interchanged with market research; however, expert practitioners may wish to draw a distinction, in that market research is concerned specifically with markets, while marketing research is concerned specifically about marketing processes.Marketing managers make numerous strategic and tactical decisions in the process of identifying and satisfying customer needs. They make decisions about potential opportunities, target market selection, market segmentation, planning and implementing marketing programs, marketing performance, and control. These decisions are complicated by interactions between the controllable marketing variables of product, pricing, promotion, and distribution. Further complications are added by uncontrollable environmental factors such as general economic conditions, technology, public policies and laws, political environment, competition, and social and cultural changes. Another factor in this mix is the complexity of consumers. Marketing research helps the marketing manager link the marketing variables with the environment and the consumers. It helps remove some of the uncertainty by providing relevant information about the marketing variables, environment, and consumers. In the absence of relevant information, consumers' response to marketing programs cannot be predicted reliably or accurately. Ongoing marketing research programs provide information on controllable and non-controllable factors and consumers; this information enhances the effectiveness of decisions made by marketing managers.Traditionally, marketing researchers were responsible for providing the relevant information and marketing decisions were made by the managers. However, the roles are changing and marketing researchers are becoming more involved in decision making, whereas marketing managers are becoming more involved with research. The role of marketing research in managerial decision making is explained further using the framework of the "DECIDE" model:D = Define the marketing problemE = Enumerate the controllable and uncontrollable decision factorsC = Collect relevant informationI = Identify the best alternativeD = Develop and implement a marketing planE = Evaluate the decision and the decision processAction (controllable factors) and uncertainties (uncontrollable factors) are enumerated. Then, relevant information on the alternatives and possible outcomes is collected. The next step is to select the best alternative based on chosen criteria or measures of success. Then a detailed plan to implement the alternative selected is developed and put into effect. Last, the outcome of the decision and the decision process itself are evaluated. Below are some prime situations where marketing research can be of value to the success of your business:· Determining the viability of a new market for your company to enter.· Estimating market size/share/adoption rate for investment or business planning.· Identifying new product/service opportunities and value-added offerings.· Risk management - identifying what risks pose the greatest threat to your business.· Understanding what customers expect of you and how well you are delivering.· Root cause analysis for lost business or customer defections.· Identifying your most profitable customer segments and how to protect them.· Developing the right price points/identifying bundling opportunities.· SWOT intelligence on competitors to plan business strategies/identify M&A scenarios.· Understanding how customers perceive your market positioning relative to competitors.· Determining the most effective marketing/advertising channels to support your business.For more mail meTriple-six@live.com RonYYYAIUB
What factors affect promotion in international marketing?
cultural variables
What are the international marketing variables that controllable and uncontrollable that will affect coke?
the international marketing variables that affect coke.
What are the international marketing variable that controllable marketing and uncontrollable that will affect coke?
the international marketing variables that affect coke.
How much control that the marketing manager have over the environment variables?
Marketing mix variables are often controllable, because they can be changed. Marketing manager must develop and control marketing mix, he should collect information about needs and then satisfy people in the target market.
Why is external variables in organization not controllable?
check
What are The Six variables of the external environment that are not directly under the control of marketing managers?
69
What are the psychological purchasing variables and how do they apply in marketing?
what are het psychological purchasing variables and how do they apply in marketing?
What are the qualifications for marketing manager jobs?
There are many variables to being a successful marketing manager. The best candidate would have excellent sales and speaking skills as well as the ability to work in a high paced environment.
What are the basic controllable variables of a production planning problem?
Production Rate, Work Force Levels, and Inventories.
How do you set environment variables?
Which sort of environment varibles? In Windows? Right-click my computer -> Properties -> Advanced -> Environment Variables -> New... You can creatwe user variables or system variables... cheers
What are the basic controllable variables of a product planning problem What are the four major costs?
Controllable Variables are: utilization, work force level, production resource employment, and production lot size/sequencing of production runs. The major costs include: equipment installment, production & setup and inventory holding/processing.
What is definition of marketing research?
Market research and marketing research are often confused. 'Market' research is simply research into a specific market. It is a very narrow concept. 'Marketing'research is much broader. It not only includes 'market' research, but also areas such as research into new products, or modes of distribution such as via the Internet. Here are a couple of definitions:"Marketing research is the function that links the consumer, customer, and public to the marketer through information - information used to identify and define marketing opportunities and problems; generate, refine, and evaluate marketing actions; monitor marketing performance; and improve understanding of marketing as a process. Marketing research specifies the information required to address these issues, designs the methods for collecting information, manages and implements the data collection process, analyzes, and communicates the findings and their implications."American Marketing association - Official Definition of Marketing Research"Marketing research is about researching the whole of a company's marketing process."Palmer (2000).This explanation is far more straightforward i.e. marketing research into the elements of the marketing mix, competitors, markets, and everything to do with the customers.Today the world is defined by the term "information age." All businesses require accurate and timely information to be successful. Whether the company is large or small, the right amount of financing, equipment, materials, talent, and experience alone are not enough to succeed without a constant flow of the right business information and to find the accurate top management need a marketing research. In a word Marketing research is the systematic gathering, recording, and analysis of data about issues relating to marketing products and services. The term is commonly interchanged with market research; however, expert practitioners may wish to draw a distinction, in that market research is concerned specifically with markets, while marketing research is concerned specifically about marketing processes.Marketing managers make numerous strategic and tactical decisions in the process of identifying and satisfying customer needs. They make decisions about potential opportunities, target market selection, market segmentation, planning and implementing marketing programs, marketing performance, and control. These decisions are complicated by interactions between the controllable marketing variables of product, pricing, promotion, and distribution. Further complications are added by uncontrollable environmental factors such as general economic conditions, technology, public policies and laws, political environment, competition, and social and cultural changes. Another factor in this mix is the complexity of consumers. Marketing research helps the marketing manager link the marketing variables with the environment and the consumers. It helps remove some of the uncertainty by providing relevant information about the marketing variables, environment, and consumers. In the absence of relevant information, consumers' response to marketing programs cannot be predicted reliably or accurately. Ongoing marketing research programs provide information on controllable and non-controllable factors and consumers; this information enhances the effectiveness of decisions made by marketing managers.Traditionally, marketing researchers were responsible for providing the relevant information and marketing decisions were made by the managers. However, the roles are changing and marketing researchers are becoming more involved in decision making, whereas marketing managers are becoming more involved with research. The role of marketing research in managerial decision making is explained further using the framework of the "DECIDE" model:D = Define the marketing problemE = Enumerate the controllable and uncontrollable decision factorsC = Collect relevant informationI = Identify the best alternativeD = Develop and implement a marketing planE = Evaluate the decision and the decision processAction (controllable factors) and uncertainties (uncontrollable factors) are enumerated. Then, relevant information on the alternatives and possible outcomes is collected. The next step is to select the best alternative based on chosen criteria or measures of success. Then a detailed plan to implement the alternative selected is developed and put into effect. Last, the outcome of the decision and the decision process itself are evaluated. Below are some prime situations where marketing research can be of value to the success of your business:· Determining the viability of a new market for your company to enter.· Estimating market size/share/adoption rate for investment or business planning.· Identifying new product/service opportunities and value-added offerings.· Risk management - identifying what risks pose the greatest threat to your business.· Understanding what customers expect of you and how well you are delivering.· Root cause analysis for lost business or customer defections.· Identifying your most profitable customer segments and how to protect them.· Developing the right price points/identifying bundling opportunities.· SWOT intelligence on competitors to plan business strategies/identify M&A scenarios.· Understanding how customers perceive your market positioning relative to competitors.· Determining the most effective marketing/advertising channels to support your business.For more mail meTriple-six@live.com RonYYYAIUB
What are environment variables?
Environment variables are a set of dynamic values that can affect the way running processes will behave on a computer.
