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Identify the target audience, establish goals and objectives and developing a compelling message are some of the steps in developing effective marketing communication. Selecting the communication channel is the other step.
Goals
Goals are general directions, that are not specific enough to be measured. On the other hand, objectives are specific, measurable and set within a timeframe.
To maximise profits for the shareholders.
Sales objectives focus on sales. Communication objectives are goals the organization have for effective communication. Good communication can increase sales goals.
linkage to desired goals
Yes there is a distint difference in goals and objectives. Goals are broad objectives are narrow. Goals are general intentions; objectives are precise. Goals are intangible; objectives are tangible. Goals are abstract; objectives are concrete. Goals can't be validated as is; objectives can be validated
Goals are broad objectives are narrow. Goals are general intentions; objectives are precise. Goals are intangible; objectives are tangible. Goals are abstract; objectives are concrete. Goals can't be validated as is; objectives can be validated
Effective goals begin with clear objectives, time frames and involved parties.
goals and objectives
Management by objectives refers to giving employees goals and managing those goals instead of micromanaging them. If you manage the goals, then you are able to meet your performance objectives.
goals are long term and objectives are short term
Your criteria is(goals) and constraints are(limits).
Through communication the employer and employee will be aware of the goals,objectives,status and aims of the organisation hence both will work towards the same goals
It is just your vision or your goals, for me that is the function of objectives.
It is just your vision or your goals, for me that is the function of objectives.