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Characteristics are: it uses internet, faster than manual marketing, lot of strategies, easy to get in touch, sometimes it's not reliable and it' online.

eMarketing or electronic marketing refers to the application of marketing principles and techniques via electronic media and more specifically the Internet. The terms eMarketing, Internet marketing and online marketing, are frequently interchanged, and can often be considered synonymous.

eMarketing is the process of marketing a brand using the Internet. It includes both direct response marketing and indirect marketing elements and uses a range of technologies to help connect businesses to their customers.

By such a definition, eMarketing encompasses all the activities a business conducts via the worldwide web with the aim of attracting new business, retaining current business and developing its brand identity.

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10y ago
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9y ago

The characteristics of e-commerce include open mindedness regarding industry trends, ubiquity, global reach, universal standards, interactivity, information density,and technology.

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11y ago

Cross-border sales are made much easier.

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Q: What are the desirable characteristics of an electronic market place?
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