Characteristics are: it uses internet, faster than manual marketing, lot of strategies, easy to get in touch, sometimes it's not reliable and it' online.
eMarketing or electronic marketing refers to the application of marketing principles and techniques via electronic media and more specifically the Internet. The terms eMarketing, Internet marketing and online marketing, are frequently interchanged, and can often be considered synonymous.
eMarketing is the process of marketing a brand using the Internet. It includes both direct response marketing and indirect marketing elements and uses a range of technologies to help connect businesses to their customers.
By such a definition, eMarketing encompasses all the activities a business conducts via the worldwide web with the aim of attracting new business, retaining current business and developing its brand identity.
The characteristics of e-commerce include open mindedness regarding industry trends, ubiquity, global reach, universal standards, interactivity, information density,and technology.
Cross-border sales are made much easier.
1.demand characteristics. 2.market characteristics. 3.product characteristics. 4.price characteristics. 5.place or distribution characteristics. 6.promotional characteristics. 7.behavioral characteristics.
Characteristics of electronic media include an invisible audience, invisible boundaries, speed, mass audiences, and false identities. Electronic media brings mass audiences together in the same place, overcoming physical and emotional boundaries.
In the market, prices ration away the shortages of highly desirable goods and the surplus of less desirable ones appearing. This suggests that the market place is very efficient as a means of allocation and distribution. On the other had, the distribution of goods and services may not be equitable. We may summarize by saying that the market entails both positive and negative aspects. The market place is often efficient, but not necessarily equitable.
-Private ownership of capital goods. -Encourages growth -And competition in the market place
Commonly known as electronic marketplace, an e-marketplace is a virtual market where Buyers and sellers meet just like in a traditional market just that in this case, all interactions are done virtually.
Commonly known as electronic marketplace, an e-marketplace is a virtual market where Buyers and sellers meet just like in a traditional market just that in this case, all interactions are done virtually.
-Private ownership of capital goods. -Encourages growth -And competition in the market place
A market place in North Africa.
Vegas or bust
If the product is not desirable no market will want to purchase it. Without a suitable pricepoint that meets the target market's expectatins the purchase will not take place. Without adequate promotion, there will be no knowledge of the product. And if the placement and distribution is not appropriate for the market, no one will know where to find it. Therefore all of the basic four p's, product, price, place and promotion are important.
Market Place of Yore : "Agora" .
The Market Place was created in 1899.