There are three different concepts also known as orientation stages. So here the history of marketing is relative in differentiating these three stages. The product concept is one of the earliest (up to around 1930's). First of all we have to understand that at that time there were few factories making similar products therefore few competitors meaning there was no problem finding customers and selling the product, all the customers wanted is to satisfy their needs, which were quite basic- physical, social and individual. It was the time that people did not have many offers so they were buying those products that the market was offering. Manufacturers focused mainly on the quantity of the product rahter than on the quality. The demand for different products was high so factories produced as many units as possible to reach higher demand. The needs and wants of customers were of secondary importance. Than came the difficult times for consumers and the producers (1930's-W.W.II). This was the time of great depression. The supply went up but demand was greatly reduced because of the War. So the firms started promoting their products heavily through advertising but people could not afford to spend a lot because of the great depression...........
Marketing concept is just placing the product in the market Selling concept is making the people to but the product
production concept marketing concept selling concept product concept
Maketing concept can be difine as finding out about the needs of the taget market, And product concept find out the resources need for your product
Five marketing concepts are Production concept, Product concept, Selling concept, Marketing concept and Societal marketing concept. These help in determining the management of marketing.
Sales is a narrow concept. It is Money oriented , whereas Marketing is a broad concept. It is a Money and Customer satisfaction oriented....When customer is satisfied with product only then he'll purchase that product..
Marketing concept is just placing the product in the market Selling concept is making the people to but the product
production concept marketing concept selling concept product concept
Maketing concept can be difine as finding out about the needs of the taget market, And product concept find out the resources need for your product
Five marketing concepts are Production concept, Product concept, Selling concept, Marketing concept and Societal marketing concept. These help in determining the management of marketing.
5 major Marketing Concept 1.Product Concept 2.Production Concept 3.Sales Concept 4 Marketing Concept 5.Societal Marketing Concept.....
Sales is a narrow concept. It is Money oriented , whereas Marketing is a broad concept. It is a Money and Customer satisfaction oriented....When customer is satisfied with product only then he'll purchase that product..
There are five different type of marketing Philosophies namely 1) Production concept 2) Product concept 3) Selling concept 4) Marketing concept 5) Societal marketing concept.
Selling is the transaction where a product is transferred from the business owner to a buyer for a price while marketing is a process that involves several steps ranging from the generation of a product idea to the delivery of that product to the customer.
concept is idea of producinfg good or promotion a product
old marketing concept started after production and ended as soon as the product was delivered to the customer. It confined to trading activities only i.e. buying and selling. earlier the marketer focused on quality of product and assumed that if the product was of good quality it will definitely be sold. whereras modern marketing concept starts prior to production process and continues even after product's delivery. it includes various activities like market analysys, after sales services etc. it aims at providing total satisfaction to consumers.
Marketing is both a philosophy and a function !! Marketing can be used as a function for a business to sell its products but it is also a philosophy, infact there are 5 marketing management philosophies or concepts which organisations use to design and carry out their marketing startegies. Namely, Production concept, product concept, selling concept, marketing concept and societal-marketing concept.
toyota prius