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There are various SEO tools available, many of which you have to pay for to get extended functionality. However there are many free SEO tools you can use, two examples are backlinkwatch which will let you know what sites have backlinks to your site and Google Adwords Keyword Tool to do research on which keyword phrases are best to target.

See the related links, there is also a link to a Graphics Online article with more Search Engine Optimization tips.

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