There are different specialized department inside and advertising agency. Some of them include marketing, finance, human resource, sales and many more.
An advertising agency has a very different structure from that of a regular organization. On a general front, an advertising agency contains five departments namely the account management department, the account planning (strategy) department, the internal services department (inclusive of the traffic department, the creative department, the print production department, the human resources department and the finance department) and the media-planning department. The account management department is the department that is in direct contact with the clients. As for the account planning department, it is also called the strategy department that is mostly involved in research and strategizing the advertising campaign. The creative department is responsible for the art (copy-writing and photography) aspect of the advertising campaign. Next comes the media planning department that plans and co-ordinates with media agencies to determine the most effective way to channelize the advertising in order to achieve optimum results. Last but not the least the internal services department handles the internal affairs of the advertising agency like the finances and the human resource department
Go online!
SMART - advertising agency - was created in 2000.
KMGi - advertising agency - was created in 1997.
An in-house agency is an agency responsible within the advertiser's organization for all advertising activities.
The company Bright Advertising that is established in the United Kingdoms is an educational advertising agency that places recruitment adverts to different marketing schools.
zeplinmedia is the best advertising agency for buses in mumbai.
the factors that influence the selection of an advertising agency is; - its competence in advertising. - the price charges of the agency. - its methods of advertising.
There's two parts to this question. Booking is done through media agencies (intermediairies), or by the advertiser directly to the media. Creation (concept and production) of the advertising is done by the advertising agencies. The larger (network) agencies never book advertising anymore. That is all done by media agencies. Full service agencies offer all the different services in advertising: PR, DM, SP, strategy, etc Whereas there are also specialized agencies that solely deliver PR solutions for instance.
Sterling Cooper advertising agency
Plan B Advertising Agency was created in 1999.
Ogilvy and Mather was voted the top advertising agency in India in 2013.