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1. Who are your target customers? - every marketer makes an assumption, but few really know it.

2. What do they really want? - how will they use my product and will it make it easier for them to get the given job done? The quantification of "easier" will tell you how difficult it will be to sell the product and level of pricing you would be able to establish.

3. What are the opportunities for differentiation of my product? - the answers to previous point compared to existing products reputation and perception, will give you the list of factors and the language for messaging

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14y ago

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