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Marketing orientation is the act of a company which is undertaking the marketing is the act of company taking strategic steps to understand he specific wants and needs of the targeted customers and to tailor its products, services and corporate image toward matching those customer focused ideologies.
It actually helps the company in gaining a strong hold on its targeted audience and strengthen its brand identity.
But the marketing orientation has some if its disadvantages of its own like:
1. Risk of understanding the market.
2. Risk of Underestimating the customer.
3. Challenges of Quickly responding to Market Changes.
4. Dealing with corporate Perceptions. marketing
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∙ 11y ago
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