Having Loyalty cards can prove to be a huge disadvantage to both the shop and the customer. The shop tracks your purchases through your card and this can result in your personal information being misused. For the shop, this results in large amounts of your revenue wasted away to activate this scheme.
Some advantages for businesses to offer loyalty cards are Customer Relationships - like increased traffic and sales due to retained customers, the information becomes useful during marketing campaigns and business growth because of the customer relationships and more effective marketing campaigns.
to collect personal information which is used to create consumer profiles. Companies to tailor their marketing to these profiles
Advantages of branding : Awareness Consistency in Marketplace Customer Loyalty Protection from Competition Disadvantages of branding: Expensive Tough to change Can Become Commonplace Negative Attributes Pigeonholes
what is the loyalty status
Brand loyalty is when someone buys the same brand of product repeatedly. People who have brand loyalty have characteristics that include loyalty, trust, and commitment.
the advanteges are that there good, and disadvantages are that you can loose them
boots and subway have loyalty cards but that is all i know off...
tesco was the first British company to use loyalty cards
The advantage of loyalty cards are that you can use them and collect points to get money off products in store
SuperdrugTescoSubwayBootsYogMillie's cookies
the shop tracks your purchases through loyalty cards this can result in misuse of your personal data/information by the store in many ways.
Loyalty cards are used to serve loyalty card program in which customers are given discounts, offers, deals, points on shopping merchandise and coupons.So, customer can use the loyalty cards to purchase new products on discount, get something for free or redeem his coupon.Loyalty cards help both the party simultaneously i.e. due to Loyalty Cards retailer is able to track customers buying habit and customers data. And the customers are getting discounts. So, it's a win-win situation for both.
Loyalty cards or programs are offered as a reward based marketing scheme by merchandisers. Examples of businesses that offer loyalty cards include, but are not limited to: Target, Shoppers Drug Mart, BestBuy, Indigo, AirMiles, American Express and Mastercard.
Advantages for loyalty schemes for the costumers are that they receive a discount when they go shopping and save money.
They will have soon! Around end of Q1 2011.
Most loyalty cards have a chip on them but do not require a pin. Loyalty cards honestly aren't protected, and are easy clone. Because of it's unique code the company have in their data system the card is registered as 'bought' so anyone can use it.
The well known loyalty cards in the UK are known as 'Nectar Cards'. They are cards where you can collect points on for doing loyal things which can be redeemed at the official nectar site for wonderful prizes.