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The answer is branding, it differentiates a product from the product of its competitors and thus increase the interest of consumers in that good.
Product branding is when a business differentiates a product from others, and gives it a name so that customers can identify with it and the business. Learn how to avoid branding mistakes from the article Dead on Arrival: Does Google Glass Already Have a Branding Problem? http://www.incitrio.com/blog/2013/05/15/dead-on-arrival-%E2%80%93-does-google-glass-already-have-a-branding-problem/
The main purpose of branding products is to create relatively inelastic demand for the product
Branding Packaging Labelling
owned by the manufacturer and they are identified with the product
Family branding is the branding in which all the products in the portfolio is named with a common name - eg: TATA - TAta sumo, Tata Indica, TAta Salt, Tata Docomo , TataSky etc, Individual branding is the process in which each product is named differently.like HUL products. Each product in the portfolio has been given different names.
The advantage of individtual branding is that it allows a product to stand on its own and is not considered a part of a family line of products. This keeps it from being confused of other products of the same type.
Buyers derived value from product branding is found in the ease of product recognition, product traits and characteristics. Sellers find value in branding from product recognition in their consumers and the product differentiation achieved through branding. This is a quick explanation and is not meant to be all inclusive, you get the general idea though
The answer is branding, it differentiates a product from the product of its competitors and thus increase the interest of consumers in that good.
Product branding is when a business differentiates a product from others, and gives it a name so that customers can identify with it and the business. Learn how to avoid branding mistakes from the article Dead on Arrival: Does Google Glass Already Have a Branding Problem? http://www.incitrio.com/blog/2013/05/15/dead-on-arrival-%E2%80%93-does-google-glass-already-have-a-branding-problem/
Branding started as soon as someone started to sell something that differentiated themselves from others. As soon as people started to come to that vendor for that vendor's particular product, branding was applied. In more recent times, the purpose of branding was to create a lasting impression of your product in the consumer's minds to make your product stand out among its competitors.
Branding iron is employed for branding, pressing a heated metal shape against an object or livestock with the intention of leaving an identifying mark. Buy branding iron, wood branding iron or electric branding iron from LWLeathers today. All custom branding irons are made to high precision by CNC in solid brass.
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slogans, branding and product naming.
family branding
The main purpose of branding products is to create relatively inelastic demand for the product