1. Immediate change in market conditions.
2. Change in rates of media & agency.
3. Change in Sources of funds.
4.Natural calamities
an action of spending funds on advertising
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Advertising on the whole is not wasteful, it brings in business. However, not all advertising campaigns are equally successful, so in some cases advertising is wasteful.
UK advertising expenditure reached £19.4 billion in 2007
Rodney Silverman has written: 'Advertising expenditure, 1952' -- subject(s): Advertising
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factors affecting profit?
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the optimal level of advertising expenditure for the firm is determined where the marginal revenue increase in costs of advertising are equal to the marginal increase in revenue
Factors affecting self concept
Consumption, Investment, Government Expenditure and Net Exports
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