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Is Advertising is wasteful expenditure?
Advertising on the whole is not wasteful, it brings in business. However, not all advertising campaigns are equally successful, so in some cases advertising is wasteful.
How do you determine the optimal level of advertising?
the optimal level of advertising expenditure for the firm is determined where the marginal revenue increase in costs of advertising are equal to the marginal increase in revenue
How much did companies spent on advertising in 1927?
In 1927, companies in the United States spent approximately $2.3 billion on advertising. This figure reflected the growing importance of mass media and consumer culture during the Roaring Twenties, as businesses sought to promote their products through newspapers, radio, and other emerging platforms. The increase in advertising expenditure was indicative of a booming economy and the rise of consumerism during that era.
Distinction between Plan and non-Plan expenditure?
Plan expendirture includes the expenditure of government in the productive assets through centrally sponsored scheme and flagship scheme whereas Non-plan expenditure includes expenditure made by the government for routine normal activities of government e.g. expenditure on salaries, pensions, administrative expenses etc.,
List all advertising media?
There are lots of advertising media: Radio Advertising, Cinema Advertising, SEO, Transit Advertising, Outdoor Advertising, Digital Advertising, Television Advertising, Airport Advertising, Influencer Marketing, Inflight Advertising, Digital PR, Sports Marketing, Magazine Advertising, Newspaper Advertising, Mall Advertising, Non-Traditional Advertising, BTL Advertising, IPL Advertising, Corporate Gifting
Is Advertising is wasteful expenditure?
Advertising on the whole is not wasteful, it brings in business. However, not all advertising campaigns are equally successful, so in some cases advertising is wasteful.
How much is spent on advertising per year in the UK?
UK advertising expenditure reached £19.4 billion in 2007
What has the author Rodney Silverman written?
Rodney Silverman has written: 'Advertising expenditure, 1952' -- subject(s): Advertising
How do you determine the optimal level of advertising?
the optimal level of advertising expenditure for the firm is determined where the marginal revenue increase in costs of advertising are equal to the marginal increase in revenue
Defered revenu expinduture Meaning?
The deferred revenue expenditure refers to the incurred company expenses in one accounting period benefited for more than one accounting period. The common example of this expenditure is the cost of advertising and business licensing.
Is credit income or expenditure?
Credit is neither an income or an expenditure. It becomes an expenditure when you use it. expenditure
What is the definition of Recurring Expenditure and Non Recurring Expenditure?
expenditure
What is a selling expense?
A selling expense is an expenditure made in support of the sales effort. This might include advertising, cost of transportation for sales personnel, printing of sales and technical brochures, etc.
What are the factors affecting advertising expenditure?
1. Immediate change in market conditions. 2. Change in rates of media & agency. 3. Change in Sources of funds. 4.Natural calamities
What has the author Sock Hoon Ler written?
Sock Hoon Ler has written: 'To determine the relationship between advertising expenditure and retail sales in the chocolate confectionery industry in the United kingdom'
What do you mean by revenue expenditure?
Expenditure for which benefit is expected to be taken in one fiscal year from occurance of expenditure is called 'Revenue Expenditure" Expenditure for which benefit is expected to be taken for morethan once year is called 'Capital Expenditure'
What is irregular expenditure?
what is irregular expenditure
