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- Loyal Customers: They represent no more than 9 percent of our customer base, but make up more than 8 percent of our sales.
- Discount Customers: They shop our stores frequently, but make their decisions based on the size of our markdowns.
- Impulse Customers: They do not have buying a particular item at the top of their "To Do" list, but come into the store on a whimp. They will purchase what seems good at the time.
- Need-Based Customers: They have a specific intention to buy a particular type of item for theyre needs.
- stupid Wandering Customers: They have no specific need or desire in mind when they come into the store. Rather, they want a sense of experience and/or community.
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