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What are the internal and external factors in market environment?



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Market environment consist of all factors that in one way or another affect or affected by the organization desicion.

there are external and internal factors.
  1. Internal factor , these involve (5M's)
  • Management
  • Manpower
  • machine
  • material and
  • money.
  1. External factors , these include

Macro factor and micro factors.

Macro factors are the one that affect the organization indirectly, these are (pestel)

  • Political
  • enviroment
  • socia-cultural
  • technological and
  • Ecological
  • leagal

while micro factors are those which affect the organization directly it involve

  • customers
  • competitors
  • suppliers and
  • public