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A marketing research plan will contain data collected in four key areas for a product or service. An easy acronym for this is the SWAT analysis. S- situation in the marketplace, including perceived customer needs and competition. W- what are your products key attributes that differentiate it from the competition or meet customers unmet needs A- assess how you can promote the product based on budget, marketplace, and the products attributes. T-tools you will use, including, price, promotion, packaging, and testing for success.

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Q: What are the key elements of a marketing research plan?
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