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Q: What are the key tenets of Integrated Product and Process Development IPPD?
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Are Services different from products?

Services and products have a number of differences andsimilarities.You can touch a product, it has physical characteristics. Almost all products are made so the first one on the shelf is identical to the second one on the shelf.Products are made by humans, services are performed by humans.Services tend to be customized to the person or the situation. Whether it is a repair or a hair cut or preparing a tax return, there will be much greater variance from one service to the next. And of course, you can't touch a service.However, the methods of promoting products and services are very similar - they both advertise, identify target markets, etc. The tenets of customer service hold true for both...although people are more likely to be upset if they are unhappy with their haircut as opposed to their can of tuna!


Steps in achieving goals in marketing?

These handy Tenets of a successful ad applies to websites, direct marketing, and just about any marketing communication. First, note the classic sales-building funnel:Awareness>Fulfillment>ConversionTenets of a successful marketing campaign...• Stops the viewer• Relates to the target audience• Dramatizes a USP (unique selling proposition)• Rewards customer involvement• Supports its claims• Is presented logically• Is inviting, easy to follow• Avoids chest-thumping• Reflects the company image• Asks for customer actionhttp://www.ejwassoc.com/advertising.php


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