What are the merits of digital advertising?

Answer 1

Here are the advantages/merits of digital advertising -

- Precise target audience definition based on age, gender, location, Demographics, behaviours, interest and place of work.

- No Geographical Boundaries.

- Campaigns are viewed only by the audiences defined.

- Return on Investment through instant actions, wide reach and top of mind recall.

- Direct audience engagement through social media can be enabled with the new phenomena of likes, follows, comments and reviews.

- Website traffic can be achieved through digital campaigns thereby increasing visits to your web properties. This again another key metric that can be accurately measured.

- Local targeting only to one’s limited geographic reach is possible, e.g. a store in a particular area can reach out to audience residing nearby.

- Local targeting only to one’s limited geographic reach is possible, e.g. a store in a particular area can reach out to audience residing nearby.

- Audience behaviour can be tracked

- Budget agnostic can also be done with small scale budgets

- Data & results can be recorded easily through toolsets, instantly.

- Lead generation and data capture are possible simultaneously with the advertisement.

- Social media allows the target audience to refer the marketing message to friends and contacts through social sharing, which can be measured and is a key metric.

- Return on Investment can be measured instantly with multiple KPIs and tends to be largely accurate.

- App Installs, another phenomenon can be achieved instantly, with precise targeting and detailed analytics and with customised budgets which may not be necessarily high.

Answer 2

Multiple benefits of digital advertising are

• larger target audience.
• Low entry level fees.
• Greater range and viewers.