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What are the objectives of branding?

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Anonymous

13y ago
Updated: 9/20/2022

First and foremost, there are a few questions that you need to ask yourself before you start beginning a website for your business and branding answers you must have before visiting a website development agency.

Does your business have a brand name? Do you have brand guidelines that you follow religiously? And if so, then what are they?

Having Brand Guidelines is as important as building your business from scratch. Be it your website or advertisements: you need to draw a basic sketch of what your brand represents and looks like.

Going into detailed structures like:

  1. Does your current brand have a logo?

  2. What does your brand and business entail?

  3. Is your company/business’s name registered?

  4. What color or font specifications you have to make your website unique and interactive?

All these things come into great concern when you are handing down your web-dev responsibilities to an agency.

If you do not have a guideline as such to help you figure out your basic website building necessities, talk to you agency. Ask them what plans they have in mind to give your website that unique touch to make it look versatile.

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