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They can mean the same thing.

Or Product Strategy is focused on the product and what objectives its meant to achieve for the user/consumer

Promotional Strategy is focused on correctly Branding and promoting the product to the Target Markets.

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15y ago

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Related Questions

What is the difference between product and promotional strategy?

Promotional strategy is the process in how you promote the product like giving away promotional items. The products are the items that you hand out to people.


What is promotional strategy?

A promotional strategy is a plan to promote a product or service to the consumer. Usually involves an incentive for consumer.


Write the different promotional product strategies available to an International Marketing?

what is marketing promotional strategy?


What is a promotional objective?

Promotional objectives are business tools used in marketing. The three main promotional objectives are to inform the market, increase demand and differentiate a product.


A company offering free samples of new candy bar using what type of promotional?

Differentiate product


What is product extension communication adaptation?

It is extending the product line and length and designing the promotional strategy like wise.


What is an example of promotional strategy?

A promotional strategy can be anything from making a rewards system, to street fairs, to new designs on the product you're selling. Anything new, improved, or added to your company to help the sales thrive.


What is the pull strategy of a promotional mix?

Pull strategy occurs when the manufacturer tries to establish final-consumer demand and thus pull the product through the wholesalers and retailers.


What is the push strategy of a promotional mix?

Pushing strategy, in contrast, occurs when a seller tries to develop demand through incentives to wholesalers and retailers, who in turn place the product in front of consumers.


Differentiate marketing into selling?

Marketing products leads to their sales. However, the amount of sales that a product gets depends on how efficient its marketing strategy is.


What are the key topics to consider when developing a marketing strategy for a new product launch?

When developing a marketing strategy for a new product launch, key topics to consider include target audience identification, market research, competitive analysis, pricing strategy, distribution channels, promotional tactics, branding, and budget allocation.


What is product positioning strategy?

Product positioning strategy refers to the process of defining how a product fits into the marketplace and how it is perceived by consumers relative to competitors. This strategy involves identifying target audiences, understanding their needs, and communicating the unique value proposition of the product. Effective positioning helps differentiate the product, influencing customer perceptions and purchasing decisions. Ultimately, it aims to create a favorable image in the minds of consumers, aligning the product with their preferences and expectations.