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Responsibilities of Trade Marketing Manager(TMM) are -

(1) Understand Trend at Local/Regional Markets and design BTL activities accordingly.

(2) Execute Marketing policies at Local/Regional Markets decided at Head office(HO) so uniformity at some Events/Brand Promotion is maintained.

(3) Requisitions for Branding Elements to send it to HO.

(4) Gifts procurement for local activation designed.

(5) Market Share analysis/Data analysis for Marketing activities executed at the market.

(6) Co-Ordination with Sales Team for feed back for marketing activities held at the Market.

(7) Ensure all the latest Brand Creatives to be executed for Branding.

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